Innovation: A Culture for Competitive Advantage

• A  transit packaging company wondered how they could introduce innovation to expand their product offering and improve their competitive advantage,  when they were so busy ‘firefighting’ in their very rapidly expanding business?
• Moot worked with the team on the ground introducing a new approach for the rapid assessment of innovation options; harnessing their valuable knowledge through the brainstorming & screening of concepts, backed up by Moot’s own Knowledge-management Framework© methodology.
• The new approach embedded the ethos of innovation as a culture and the responsibility of the whole team, making sure that despite their heavy workload, new commercial opportunities could still be evaluated and activated in this highly competitive sector.

Harnessing the knowledge of your staff is the most effective way of creating the right environment for innovation.

What was the problem?
The market for transit packaging is in a state of dynamic change, driven by the e-commerce revolution and new shopping-patterns in retailing and home-delivery. An established transit packaging company was faced with the challenge of migrating its business from a generic product offering to a business that was also capable of innovation; proactively developing new transit solutions for the marketplace as a source of value and competitive advantage. There was an urgent need to develop a shortlist of potentially game-changing ideas, but they were finding it hard to find the time to think, in an already packed schedule.

What did Moot do?
Moot worked with the team on the ground to introduce a new approach for the rapid assessment of innovation options; harnessing their valuable knowledge through brainstorming & screening of concepts, backed up by Moot’s own Knowledge-management Framework© methodology. This ‘light touch’ approach enabled both structured events and off-line exploration, whilst still providing the opportunity for focus and challenge from management, without distracting from day-job.  

What were the results?
The new approach to innovation, helped the company to identify innovation concepts, that would deliver the best commercial benefit for both the company and clients, whilst the Knowledge-management Framework© ensured that they were genuinely achievable for this business.